SEO Trends 2022 & Latest Google SEO Tips
Looking for Google SEO Trends 2022 ? Don’t worry you are at the right place!
In this blog we are going to discuss about all the latest Google SEO trends for 2022 & SEO Tips.
OK, lets get started.
Did you know? Just 5 years ago it was so easy to rank a website on Google’s 1st page and to get visitors to a website. Those good old days are long gone due to the increase in competition.
It’s 2020 now and ranking a website in Google is not that easy. Google’s algorithm keeps on changing to give its users the best possible results. So, if you are trying hard to rank your website, read this full blog.
Here we listing the major SEO trends 2022 that work as a wonder for your website.
#1. User Page experience – Core Metrics
Be it for your business or to stand with the Google algorithm, having a good user experience must be one of your top priorities. All users and google want are a faster loading site. No one wants a slower loading website. A user won’t wait too long until your website completely loads. You will end up losing your traffic as well as the SERP position to a competitor.
When it comes to the page’s user experience, some important metrics that have to be kept checked includes mobile-friendliness, faster-loading timer, easy to read content and making sure that your website is having an SSL certificate.
In addition to these metrics, google has announced that its new page experience update will be rolled out in 2021. Since Google’s ultimate aim is to increase its user’s experience this update will have a considerable significance.
Google’s new page experience update is based on some metrics and those are called core metrics or core web vitals. They are,
Largest Contentful Paint (LCP)
Unlike other page speed metrics, largest contentful paint or LCP does check the loading time of a page from a user point of view. So, it will be easier to understand how your content works for the users thereby you can improve it.
You can view your website’s LCP in your google search console.
LCP of a webpage is categorized into three buckets.
If your LCP is below 2 secs then its good if it’s under 4 secs it’s categorized as needs improvement. Anything greater than 6 is a poor LCP value.
First Input Delay (FID)
First Input delay gives you the time duration that a user takes to interact on your page after they have opened it.
FID under 100ms is considered good.
Cumulative Layout Shift (CLS)
Cumulative layout shifts or CLS is the visual stability of your page. If all the elements on your page moved or changes its position while the page is loading then its a high CLS. A high CLS is synonymous with a bad user experience
Google considers anything below 0.1 secs as a good CLS.
#2. Schema – Structured Markup – Featured Snippet
A Schema structured mark-up query though is not a new thing to the world of SEO, It still holds a very good place in the SEO trends 2022. Schema helps the search engine to understand the context of the page and help in ranking them better for search queries related to them.
A scheme in the web page will also enable the generation of a rich snippet which increases your traffic considerably.
Listing here some of the types of Schema
• Organization
• Website
• Product
• Review
• Article
• Blog Posting
• FAQ
• Video
Nowadays featured snippets are getting more clicks on the google result page. Yes, currently SEO is not just about securing the 1st place in google search, it has evolved further. Google, now to enhance the user experience has come up with this feature where a user can read a snippet of the content on the search page itself.
This is what we currently call as position “0”. Optimizing your website contents for google featured snippets fetches you better traffic than your website securing the 1st search position.
#3. Google My Business – Local SEO
In a world after the pandemic, every local business is constantly updating itself from traditional to digital marketing. As the usage of digital marketing practices increased in local businesses, so has the importance of google my business listings and local SEO. In SEO trends 2022 the google local seo playing an highly important role. So, don’t miss to optimize your google local business.
With all local businesses competing against each other, be the pioneer in exploring local SEO to gain more traction.
#4. Mobile Optimization – Best SEO Trends 2022
One of the important metrics that google has continually given a good significance is mobile optimization of your web pages. It has become evident nowadays that most of the users visit the websites from their mobile devices. So, it continues to be one of the important SEO trends in 2022 as well. Gone are the days where you design a website for desktop and make it optimized for mobile devices. SEO Trends 2022 remind you that you should design a web page for mobile and make it desktop friendly. Such is the importance of mobile optimization. Go ahead and make sure you have checked this box to not lose any valuable user.
#5. Highly Relevant Content : Length, Useful & Quality
As the saying goes content is always the king in SEO. Concentrate more on making the quality content which creates customer satisfaction which will obviously make google rank your site better. Yes, Google’s algorithm is looking for the most relevant content that matches the customer search query. Don’t do the keyword stuffing while creating the content, use keyword wherever needed.
Pro SEO Tips: Do you know? Now you can target keywords and the related key phrase which gives the same meaning as of the targeted keywords. Google is smart enough to understand the Synonyms of keywords.
#6. Secure Websites – https
Even though secured websites are not a major factor that affects you in SEO but it still does indirectly. When a new user notices the warning sign on the browser there is a higher chance that they will leave your website immediately which affects your bounce rate and that in turn affects your search ranking.
An HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage of HTTPS will ensure a trust factor about your website to your audience.
#7. Videos Optimization
In the constantly changing world, the new trend is towards videos. There has been a lot of buzz around video-centric social media apps recently and that’s how much people consume video content. If you don’t want to be left behind in the race, adapt as soon as possible. A page with a video content that is short and crispy just what the user wants, that will increase your engagement rate multi fold which in turn improves the search ranks.
#8. Optimize for E.A.T. (Expertise, Authoritativeness, Trustworthiness)
One of the important SEO trends 2022 is EAT. E.A.T is an acronym for Expertise, Authoritativeness and Trustworthiness. This is going to be a huge update and trend in SEO for 2022. If a website has been using copy content or unworthy content it will be flagged in the update. It requires that the author is an expert in the topic and it should be made clear that the content must be trustworthy. At the end of the day, all that matters is a great, trustworthy and plagiarism free content from an author who has an expertise on that matter.
#9. Voice Search Optimization
Can you believe that more than half of the online searches are made through voice? With the advent of all those virtual assistants, smartphones, voice search has become more popular than ever. A voice search command with differ from our typical keyword searches.
Voice command or a voice search on a virtual assistant device will probably include a question word such as what, why, where, how, when along with a proper long-tail query since they require the virtual assistant to provide an exact match and the best possible result for their query. You can use these to master the SEO trend in 2022.
#10. Influencer Marketing – SEO
If you haven’t started the influencer marketing for your business yet, then 2022 is the best time to begin. Influencer marketing has proven to be one of the marketing methods that generate a high ROI (Return of Investment) and a greater reach. The thing is you have to choose your influencer carefully. It will work from the business of any size a shout out from a favorite influencer about your product is all the users need to gain trust in your product.
#11. Artificial Intelligence
As technology evolves, everything including the machines has started learning. Artificial Intelligence and machine learning are some of the key trends in technology in 2021 & 2022. Google’s search engine also does use artificial intelligence which has constantly kept learning about the search activities and trends. And that’s why old school ideas like keyword stuffing don’t work anymore. All those ideas have started to do only harm rather any good. AI can pick the best possible results so relevant content is all that matters now. Also, you need to keep your SEO strategies on point to leverage the benefits better.
#12. Focus on Online – Commerce, Online Consultation, Online Course
What we are looking forward to in 2022 is an unusual world. That is going to be a post-pandemic world with new normalcy. People tend to spend more time online so the marketing focus should also be around that. E-commerce, online consultations and online courses are going to be the major part of 2022 so it’s important for everyone to focus on that part for your business.
#13. On-Page SEO – SEO Trends 2022
On-Page is the engine of your SEO Rocket, without the engine you are not going anywhere. So, here are few must-dos on-page SEO things
TITLE: Take time to make your page title, keep it attractive that makes the user hit the link in google result. The targeted keyword of the page must be added to the title.
Description: Describe the content of your website sharp and crispy in the Meta description with a call to action format that makes the user make curiosity to click the site.
URL: Always use SEO friendly URL structure. The URL must contain the keywords and must be short and should not exceed 4 to 5 words. Use the categories in the URL structure if needed.
Header Tags: Optimize the content on the page perfectly for the headings with H1, H2, H3 tags wherever necessary. The header tags provide the structure to your page and make it easier for google robots to crawl.
Image ALT: Use images, info-graphics to make the user experience awesome. Whenever you are using an image don’t forget to add alt tag for images with keywords.
NAP Optimization: NAP means Name, Address, and Phone Number. NAP plays a huge role is Local SEO. We need to optimize our website with NAP information in the header or footer of every page that will help the website to rank for local search.
Pro Tip: Optimize the contents with help of of plugins like Yoast SEO, google web stories WordPress plugin for more traffic.
#14. OFF Page SEO
After Google’s EAT update, Google is looking for Expertise, Authoritativeness, Trustworthiness of websites. Having a good number of reference links from relevant websites denotes google about the trustworthiness and authority of our website. Start building your links today, do guest posts, write blogs, be active on social platforms, do content sharing, etc.
Summary
As SEO factors keep on changing every year, your website also needs to be updated for those changes. If you are not up-to-date your website will be thrown out from the google search result just like that. So being constantly active and up-to-date with the SEO factors and google algorithm changes is very important. Stay connected with Oniv Digital’s blog to know more about SEO Trends 2022 and SEO Tips Update.
All these boxes have to be checked in order to stand up to the competition in 2022 in the SEO world. Every SEO strategist should take these things in to account and adapt them to match their organization to make a unique SEO strategy for 2022. If your business needs an online consultation for strategy or execution of your SEO in 2022, contact Oniv Digital at info@onivdigital.com now!
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