There is no doubt about the fact that millions of people are using Instagram these days. So that’s a huge opportunity, let’s see how to utilize this and how to earn money from Instagram in India
This tiny app has taken the world by the storm, and the user base has quickly doubled in the last two years to 700 million.
That is insane! And it is not going to slow down soon for sure.
You might have come across the people who are earning from sharing a snapshot on Instagram these days. Just like You Tubers and bloggers, these Instagrammers have reach and influence, which most of the brands have their eyes on.
These are the major ways how to earn money from Instagram in India
- Sponsored Posts
- Affiliate Marketing
- Product Reviews
- Brand Collaboration
- Make your products sell
- Selling licenses for your photography or videos
- Instagram Marketing Consultant
So are you ready to know how to earn money from Instagram in India? Let’s Start
How many followers do I need to earn money from Instagram?
With a minimum of 1000 followers, you can start earning with your Instagram page account. But there are certain factors the marketers consider while taking forward a collaboration.
- Your niche! (If you are covering beauty on your Instagram page, then beauty-related brands will approach you for the collab.)
- Your engagement (the number of people who like and comment on your post; that means 100k fake followers won’t do any good)
- Your content! (make creative and catchy content)
- Your hashtag usage (if your posts are trending on the hashtag page, you will get an opportunity to do a potential collaboration)
Influencer Marketing is Evolving
Instagrammers’ reach and influence will allow them to create content for the brands they work with, and in return, they are paid or given free products. Apparently, you can also do this if you are a little creative. There is no limit to the amount you can earn from having a good fan base on Instagram.
What started as a hobby can evolve into the chance to generate a source of income fueled by your engaged following. After all, who hates some extra money and free goodies in exchange for promotion? So this blog will deal with the tips on How to Earn Money from Instagram in India.
But why India?
The highest concentration of users for Instagram is in the US at 116 million users. Next, in India at 73 million users and then comes Brazil. So, India is the potential country for the brands to do Instagram influencer marketing, and therefore, the influencers become the channel.
The money-making on Instagram depends on your content, audience, and the level of creativity. Lets see all the major methods to make money on Instagram here:
#1 Sponsored Posts
If you have a good follower count on Instagram page, then the brands will reach out for sponsored posts. A sponsored post is just a paid post for organically promoting the company and its products.
In a survey of 5,000 influencers, around 42% said they charged $200 to $400 per post. Typically these influencers do stories, posts, and video; and sometimes these brands will seek permission to post these contents on their page as well.
#2 Affiliate Marketing
Many brands sell their products through affiliate programs. An influencer will earn using affiliate links or by promoting brands directly where they make sales in exchange for a commission. Here is how the affiliate marketing works-
Text Overlays- place an affiliate link on the text showing the followers where they can buy the products.
Coupon- add the coupon code on the text description. Once your follower uses this coupon code to buy the product, you will get a commission.
#3 Product Reviews
Paid Product Reviews are the best part of being an influencer. The brands will send a hamper of products, and they will pay you to promote as well. You will receive free products and a fixed amount per post/ stories in return for the promotion.
The amount should be rightfully discussed with the marketers.
#4 Brand Promotion
Brand promotion is the process to inform and influence the consumers to drive their decision towards purchasing. Influencers have the power to influence people, and hence the brands will be keen to collaborate with them.
The brands will send you free products in return for the promotion. You can try the product and review it on your feed/ stories.
Food Influencers will get the opportunity to do the restaurant reviews, where they are offered free food in return for the promotion. Automobile Influencers will have a chance to review the vehicles after the test drive. And it goes on like that!
#5 Make your Products Sell
Since you have a good base of followers, you can start an online shop and promote it on your Instagram. You can do it by-
- Posting stories to connect with your audience
- Show your products creatively on your page
- Post the photos of your followers using your products
- Do challenges and games to engage with your IG family
#6 Selling licenses for your Photography or Videos
If photography is what attracted you to Instagram, then consider selling your pictures. You can post your photos in marketplaces like 500px or Twenty20 where brands and publishers might license them. Have you heard about the story of Daniel Arnold, who went from “eating toast three meals a day,” to making $15,000 in 24 hours by selling prints of his popular-but-controversial photos? If not, there is a guy like that!
So, if your photographs already have a buzz on Instagram take the initiative and offer your followers to buy the pictures from you. Who knows, maybe you will get some brand photography assignments as well!
#7 Instagram Marketing Consultant
Most of the businesses think that it is an easy job to handle social media pages. But once they step into this area and give a try, this mentality changes.
If you have years of experience handling Instagram, then you can be an Instagram consultant. It’s predicted that 75 percent of businesses will use Instagram in 2023 for brand promotion. Therefore, make a portfolio in all those freelance websites like Upwork and start providing your services for the needy on a paid basis.
How should you decide how much to charge?
This is the most confusing part of an Instagram collaboration with brands. Pricing of the contents set a tone for how you scale your business and your passion for content creation. For the influencer, the sponsored brand content creation involves a lot of brainstorming, labor, and production cost. Hence you can negotiate with the brands for free products, a fee, exposure, a service, etc.
Always remember, you are not only providing quality content but also giving access to your audiences. So, the allowances are subjected to your popularity and the quality of the contents you made before.
Most of the influencers keep a media kit ready for the brands who approaches them. You can also design one by highlighting your achievements, analytics, etc.
Here are some of the famous question by Instagram Influencers about the payment:
- how much Instagram pay for 1,000 followers in India
- how much does instagram pay for 1k followers in india
- how much instagram pay for 10k followers in india
- how much instagram pay for reels in india
- how much does instagram pay in india
- when does instagram start paying you in india
How much money do Instagram Influencers make in India?
| Influencers Type | No. of Followers | Per Post Price |
| Nano -influencers | 2000- 9,000 | Rs.4,000 – Rs.16,000 |
| Micro -influencers | 10,000 – 50,000 | Rs.16,000 – Rs.30,000 |
| Middle-tier influencers | 60,000 to 100,000 | Rs.35,000 – Rs.60,000 |
| Top-tier influencers | 100,000 to 500,000 | Up to ₹1 Lakh |
| Mega influencers | Above 500,000 | Up to ₹1.2 Lakh |
*Estimate Source: scoopwhoop.com
Conclusion for How to Earn Money from Instagram in India
Instagram is a whole new world with a lot of possibilities. You can also open up other revenue streams online by extending your content creation to other channels such as YouTube and blogs. I am sure all your Instagram followers are bound to join you there.
What you have started as a hobby might end in vast revenue generation possibilities. Now is the time to start!
I hope to see you as an influencer soon!
